The John Lewis Christmas advert is
the most anticipated of the year and helps kick-start the festive season and
this year was no different.There are thousands of reviews
about how the advert was filmed and what it all means metaphorically and
socially.
But I wanted to make a point that am
sure John Lewis’s clever advertising people were aware of big upcoming events
that were going to happen on the run up to Christmas. One being the launch of
the UK space satiation on the 15th of December which touched the
hearts of everyone as we listened to there families give them good luck
messages. I think this was a cleaver tactic
that John Lewis used to create an even more in depth emotional connection with
the advert and therefore John Lewis as a brand.
