Brands sell you through a few different
ways:
- · Traditional heritage -> historical (Burberry, Ospray, Brooks Brothers)
- · Radical rebel -> social (Urban Outfitters, American Apparel)
- · Glamorous excess -> indulgence (Michael Kors, River Island, Versace)
Whatever the market level, fashion tells
the same stories with similar lifestyles.
So I’ve but together a selection to show
you what I mean, I was shown this concept of “The Galaxy’s of Fashion” in a
seminar, and I really liked the concept, so I’ve taken it a step forward by
developing the galaxy’s.
