Key Elements of communication and story for scent often come down to these points:

•Message / Communication

•Character / Protagonist

•Narrative / Story

•Conflict / tension

•Colour / Tone

•Image / Filter

•Location / Background

•Composition / Crop

•Prop / Motif

•Casting / Celebrity

•Provenance / Inheritance 

you can categories fragrance's into 4 different scent stories:

1. Sensuality and Indulgence