So as part of my course, we watch fashion related films that relate to our projects, and most recently we watched "The Naked Brand" which is a story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.
Corporations have incredible influence on the world we live in and that's given them free rein to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realising that looking great isn't enough. It's time to actually be great.
- "Corporations have grown bigger than countries"
- "We used to watch adds to gain information about products, we used to actually watch them, but nowadays the consumer decodes messages so quickly. Advertising is becoming useless."
This is a documentary worth watching people.....
http://thenakedbrand.com
